As I have mentioned before the communication challenges that confront us all, with the advent of what is variously called social networking, Cyberspace, the Web, the Internet etc, are numerous and many people are struggling to come to terms with them. From businesses to the media to private individuals the struggle is evident. Some businesses can't cope with the onset of viral marketing the vast scale interconnectedness of their consumers.
The news media - in the 24hour constant reporting world - struggle to balance relevance and source verified factually correct reporting.
Finally the general public are swamped by the accelerating and rapid upgrading and introduction of new tools with which to communicate. Twitter, Facebook, LinkedIn are my current trio there are many more brands from which we can choose.
In all of these sites I am finding an increasing discomfort. It has been clear to me for some time that we are someone's product but the escalation of the disdain with which our information security and privacy are being handled I find increasingly frustrating. There must be a business model that supports a more safe, secure and open relationship with the provider. If so many people desire this type of facility I'm sure it can be provided as a low-cost fee for service type deal. I have started sketching out a business plan, not sure how to fund it? My New Years Resolution is to complete the plan and if it looks sensible to get it funded and build an alternative, who's with me? Comrade Jimbo, leader of the people's popular affront.